Coastal-Inspired Boys Clothing
Designed for Real Life
Saltwater Boys Co. is a coastal-inspired boys clothing brand designing premium boys apparel for babies, toddlers, and young boys. Our collections feature Pima cotton tees, classic polos, performance hoodies with UPF protection, embroidered pocket tees, baby rompers, and timeless everyday staples inspired by fishing, golf, beach days, and outdoor adventure.
Headquartered on the Georgia coast with retail locations in Saint Simons Island and Brunswick, Georgia — and a permanent Atlanta showroom — Saltwater Boys Co. serves families nationwide through our online store and growing retail presence.
We design real clothes for real life boys.
Saltwater Boys Co. began in 2021 in our kitchen.
While on maternity leave with my second baby, I realized how difficult it was to find high-quality, classic boys clothing that felt both playful and polished. Everything was either too trendy or too basic. I wanted boys apparel that felt timeless, durable, and ready for real life — fishing trips, family photos, golf outings, and backyard adventures.
So I designed it.
What started as a small collection of boys tees quickly gained momentum. Orders were packed during nap time. Emails were answered after bedtime. And families began sharing the brand with other moms looking for quality Southern boys clothing that didn’t sacrifice comfort. I didn't plan on hanging my nursing scrubs up for the apparel industry, but life doesn't always go to plan.
Within a few short years, Saltwater Boys Co. expanded from our home office into multiple warehouse spaces to support growing demand. The brand now operates from a 5,000-square-foot warehouse and office just down the road from its flagship store in Brunswick, Georgia. In 2024, Saltwater Boys Co. opened its first storefront in Saint Simons Island — our little coastal town that inspires many of the fishing-inspired and golf-inspired boys clothing collections. In 2025, we expanded again, opening a second retail location and continuing to grow our wholesale and showroom presence in Atlanta. What began as a small boys clothing brand has grown into a recognized name in premium boys apparel — without losing its family-first roots.
When my husband and our three boys aren't in the warehouse, showroom, or store working – you can find us somewhere on a beach. It's what inspired this whole thing, anyway.
As a mom of three boys, I know firsthand how quickly the seasons pass — and how much life happens in the clothes they wear along the way. Thank you for trusting Saltwater Boys Co. with your boys’ clothing. Whether it’s a performance hoodie for long days outside, a Pima cotton romper for your newest baby, or coordinating pieces for brothers, it means more to our family than you know. Every order supports our small, family-run business here on the Georgia coast. We design each collection with care, intention, and the hope that the pieces you choose become part of your family’s memories — from first birthdays to fishing trips to family photos.
We are honored to be a small part of your story.
— Laci
Founder, Saltwater Boys Co.
More Questions?
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Saltwater Boys Co. is headquartered in Brunswick, Georgia, with retail locations in Saint Simons Island and a permanent showroom in Atlanta. We ship nationwide through our online store.
Come say hi Monday-Saturday at
50 Aviator Plaza, Suite 105
Saint Simons Island, Georgia
We specialize in premium Peruvian cotton and high-performance fabrics. You can find our sun-safe collections to have UPF50+ protection ensuring softness, durability, and comfort from the playground to the sand bar.
With our own boys ranging from 10 years old to not even one, we design clothing for babies, toddlers, and boys at every stage — including rompers, polos, embroidered pocket tees, performance hoodies, and seasonal collections made for real life.
There is nothing more special than a well-designed sibling set. We thoughtfully create coordinating outfits for brothers that feel cohesive without being too young for big boys or too grown for babies. From matching brother outfits for family photos to everyday coastal-inspired styles, our pieces are designed to grow with them — and look right at every age.
just in case we didn't cover it all